Monthly Archives: June 2007

Viral or Targeted?

We hear a lot about doing things ‘virally’, but its not always the case that ‘viral’ is the best way to go. A clear example of this is some work we had been doing recently for Yahoo! Mail, where they wanted to directly attract their users who were already using their new webmail client … [...]

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User interfaces in Finance

Finance requires security, accountability, dependability and today – accessibility, where simplicity and usability are a given. In determining the best case for interface design we take these goals and reduce them to their simplest form so that users may quickly and easily spend their time managing their finances and using services rather than managing their [...]

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