I was recently asked to shed some light upon email marketing, whether it ‘can’ work and what are the problems faced when trying to reach audiences through email.
Consent
I’d say that the strongest perceived problems come from unsolicited ’junk’ email or spam. Its something that most people have to deal with everyday. The main point here though is the [...]
Author Archives: Gautama
Regarding email
Buzzwords and Bandwagons
I was recently asked to cast an eye upon the web and make a few comments on what I see coming up soon. Of course, any decent star gazing activity should be accompanied by some up front historical context and grounding. Lets begin.
2006 was the year when UGC and virals really came to the fore, [...]
Posted in general Tagged apple, brands, facebook, google android, holographic, iphone, mobile platform, myspace, second life, social networks, viral Leave a comment
Viral or Targeted?
We hear a lot about doing things ‘virally’, but its not always the case that ‘viral’ is the best way to go. A clear example of this is some work we had been doing recently for Yahoo! Mail, where they wanted to directly attract their users who were already using their new webmail client … [...]
User interfaces in Finance
Finance requires security, accountability, dependability and today – accessibility, where simplicity and usability are a given. In determining the best case for interface design we take these goals and reduce them to their simplest form so that users may quickly and easily spend their time managing their finances and using services rather than managing their [...]
Enabling the user as the propagator of branded messages
Most individuals are said to be able to handle somewhere upto/in the region of 150 unique relationships which still offer a two-way communications experience/exchange. Individuals engaging in connections further to this begin to migrate towards the status of a broadcaster, sending out the message en mass, with less of a relationship with the receiving individuals [...]
Get in with your core 1%. Do the ground work and use the technology at hand to make people connections
Some of the most vibrant spaces online are social networks. They are the hubs of person-to-person communications that remain open to the wider group to view and get involved. Tools to do so are easy and accessible, and participants are free to join conversations at any point, as tracking back through previous dialogue is simple [...]
Posted in general Tagged 1%, authentic communication, brand republic, community, marketing, social recommendation Leave a comment
Geeks are specialists
Geek: a person who is fascinated, perhaps obsessively, by obscure or very specific areas of knowledge and imagination
Historically we associate ‘geek’ with computer nerds who may be struggling socially, possess above average intelligence and probably more than a few pet hobbies, just a tad too far outside mainstream culture for anyone else to easily relate [...]
Apple of my eye
A few Apple-esk thoughts for the day. The new OS X operating system is being delayed until October this year although the iPhone is still on track. Patents point to Apple integrating the iPhone in a much closer way to the whole Apple (so-called) media experience (sounds almost like Microsoft, but those are my words). [...]
Touch the Future
2007 feels like a good year. Perhaps a few years on since ‘the year of the mobile phone’ but not too late either to be the year of the ‘mobile phone interface’.
The year beganwith announcements from Apple for their iPhone garnering the usual following and press coverage along with numerous unveilings from every other corner [...]
Posted in general Tagged apple, holler, interface, iphone, touch screen, university of westminster Leave a comment
Spontaneous Easy Interface
If you’re designing rich media sites, interfaces for devices and portals, real world bluetooth content messaging, and if we want to branch out and grow into a real entertainment brand of tomorrow – you’ll soak up every aspect of these videos, whether you are designing the front-end, coding behind, advising strategy or spreading the word, [...]