I was recently asked to shed some light upon email marketing, whether it ‘can’ work and what are the problems faced when trying to reach audiences through email.
Consent
I’d say that the strongest perceived problems come from unsolicited ’junk’ email or spam. Its something that most people have to deal with everyday. The main point here though is the [...]
Tag Archives: marketing
Regarding email
Viral or Targeted?
We hear a lot about doing things ‘virally’, but its not always the case that ‘viral’ is the best way to go. A clear example of this is some work we had been doing recently for Yahoo! Mail, where they wanted to directly attract their users who were already using their new webmail client … [...]
Get in with your core 1%. Do the ground work and use the technology at hand to make people connections
Some of the most vibrant spaces online are social networks. They are the hubs of person-to-person communications that remain open to the wider group to view and get involved. Tools to do so are easy and accessible, and participants are free to join conversations at any point, as tracking back through previous dialogue is simple [...]
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