Tag Archives: social networks

Buzzwords and Bandwagons

I was recently asked to cast an eye upon the web and make a few comments on what I see coming up soon. Of course, any decent star gazing activity should be accompanied by some up front historical context and grounding. Lets begin.
2006 was the year when UGC and virals really came to the fore, [...]

Posted in general | Also tagged , , , , , , , , , | Leave a comment

Enabling the user as the propagator of branded messages

Most individuals are said to be able to handle somewhere upto/in the region of 150 unique relationships which still offer a two-way communications experience/exchange. Individuals engaging in connections further to this begin to migrate towards the status of a broadcaster, sending out the message en mass, with less of a relationship with the receiving individuals [...]

Posted in general | Also tagged , | Leave a comment