I was recently asked to cast an eye upon the web and make a few comments on what I see coming up soon. Of course, any decent star gazing activity should be accompanied by some up front historical context and grounding. Lets begin.
2006 was the year when UGC and virals really came to the fore, [...]
Tag Archives: viral
Buzzwords and Bandwagons
Posted in general Also tagged apple, brands, facebook, google android, holographic, iphone, mobile platform, myspace, second life, social networks Leave a comment
Viral or Targeted?
We hear a lot about doing things ‘virally’, but its not always the case that ‘viral’ is the best way to go. A clear example of this is some work we had been doing recently for Yahoo! Mail, where they wanted to directly attract their users who were already using their new webmail client … [...]