We hear a lot about doing things ‘virally’, but its not always the case that ‘viral’ is the best way to go. A clear example of this is some work we had been doing recently for Yahoo! Mail, where they wanted to directly attract their users who were already using their new webmail client … [...]
Tag Archives: word of mouth
Enabling the user as the propagator of branded messages
Most individuals are said to be able to handle somewhere upto/in the region of 150 unique relationships which still offer a two-way communications experience/exchange. Individuals engaging in connections further to this begin to migrate towards the status of a broadcaster, sending out the message en mass, with less of a relationship with the receiving individuals [...]